tag:blogger.com,1999:blog-2882121064858276328.post2016452116939956604..comments2024-03-28T22:20:43.657-05:00Comments on Adverganza: What a chick thinks of the Dove campaignCatharine P. Taylorhttp://www.blogger.com/profile/14125774155585963079noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-2882121064858276328.post-79399455390888555282008-04-18T11:57:00.000-05:002008-04-18T11:57:00.000-05:00As a freelancer who occasionally works at Ogilvy, ...As a freelancer who occasionally works at Ogilvy, though not on Dove, I was always under the impression that their strategy was based on the simple—and true—premise that it takes more soap to wash a fat person than it does to wash a skinny one. And when people use more soap, sales go up.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2882121064858276328.post-27382361160086264622008-04-17T17:38:00.000-05:002008-04-17T17:38:00.000-05:00i loooooooooooove dove.dove ice cream bars, that i...i loooooooooooove dove.<BR/><BR/>dove ice cream bars, that is.HighJivehttps://www.blogger.com/profile/11372784671087002387noreply@blogger.comtag:blogger.com,1999:blog-2882121064858276328.post-4836691772423700642008-04-17T13:22:00.000-05:002008-04-17T13:22:00.000-05:00Trashy scripts and bad acting always transcend gen...Trashy scripts and bad acting always transcend gender.<BR/><BR/>;-pAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-2882121064858276328.post-49857321590377141382008-04-17T12:42:00.000-05:002008-04-17T12:42:00.000-05:00just keep commenting. I don't really care what any...just keep commenting. I don't really care what anyone actually says;)<BR/><BR/>MTLB--after you asked the females didn't you filter it through the prism of your studliness, therefore making it a man's opinion? HA!Catharine P. Taylorhttps://www.blogger.com/profile/14125774155585963079noreply@blogger.comtag:blogger.com,1999:blog-2882121064858276328.post-8076122573492300992008-04-17T12:36:00.000-05:002008-04-17T12:36:00.000-05:00Thinking more about it, forget the beauty/truth is...Thinking more about it, forget the beauty/truth issue behind it all for a sec, the attempt at yet another lame internet series bugs me. Make it cool, then I’m on board with whatever cause you wanna throw my way.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2882121064858276328.post-78140024791428631872008-04-17T11:49:00.000-05:002008-04-17T11:49:00.000-05:00Thanks for this, ahem, ballsy post, Cathy. Have to...Thanks for this, ahem, ballsy post, Cathy. Have to say, I agree.<BR/> <BR/>For months I walked to work through a Times Square dominated by a jumbo-tron showing women over (gasp) 40 and (again gasp) 120 pounds and silently thanked Dove for putting those images out there, bigger than life. Reality is, until a body type/age/race shows up in the media (read=advertising) it's not socially accepted as beauty. (When I first started in the business, blacks were cast for fashion only if the ads ran in "ethnic media.") <BR/><BR/>OK, OK, the Dove poolouts could be better. But c'mon guys. The fact that they're even talking social awareness is more than any other company I know of is doing. And, unless they start getting government funding, how can we expect them NOT to push product?Ad Broad, oldest working writer in advertisinghttps://www.blogger.com/profile/04505122645106322698noreply@blogger.comtag:blogger.com,1999:blog-2882121064858276328.post-26548797596702545142008-04-17T11:38:00.001-05:002008-04-17T11:38:00.001-05:00And that’s why I asked a few females.;-pOriginal c...And that’s why I asked a few females.<BR/><BR/>;-p<BR/><BR/>Original concept is fine, I get it, I liked it. But now, the whole thing seems to have devolved into just another model holding product shot, no?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2882121064858276328.post-32536859062147675922008-04-17T11:38:00.000-05:002008-04-17T11:38:00.000-05:00This comment has been removed by the author.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2882121064858276328.post-6646386344118744672008-04-17T08:28:00.000-05:002008-04-17T08:28:00.000-05:00I think even females have a right to "piss all ove...I think even females have a right to "piss all over it" as it were. I think that Dove fails at promoting and extending the definition of beauty as they have set out to do. <BR/><BR/>Honestly... is that Natalie Portman in that av? And, if not, it looks enough like her for me to point out that they're still using model-pretty girls, or worse, celebrity faces.<BR/><BR/>Evolution was a nice touch, but as you pointed out, that was years ago. As the years wore on, Dove's advertising failed to live up to its concept. They aren't carrying the torch.<BR/><BR/>I say more on the Dove campaign <A HREF="http://thegirlriot.blogspot.com/2008/04/by-request-rant-on-dove.html" REL="nofollow">here</A>.the girl Riot™https://www.blogger.com/profile/00752151144196332429noreply@blogger.com