tag:blogger.com,1999:blog-2882121064858276328.post1010010239375966125..comments2024-03-28T22:20:43.657-05:00Comments on Adverganza: What's so special about Cadbury's "Gorilla"?Catharine P. Taylorhttp://www.blogger.com/profile/14125774155585963079noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-2882121064858276328.post-13724148669181291592008-09-07T03:12:00.000-05:002008-09-07T03:12:00.000-05:00The idea has since moved on, and remixed. http://t...The idea has since moved on, and remixed.<BR/> http://theinspirationroom.com/daily/2008/cadbury-gorilla-and-truck-remixed/<BR/><BR/><BR/>.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2882121064858276328.post-74614273966881140882008-06-30T13:37:00.000-05:002008-06-30T13:37:00.000-05:00Gorilla is a great use of the medium (TV). especi...Gorilla is a great use of the medium (TV). especially in the context of the UK, home of the over-thought, over-crafted would-be epic. it didn't happen in isolation. it had a context. oh, and it was a huge hit with the viewing public. <BR/><BR/><BR/>also, it has to be remembered that the product it's advertising is about as over-familiar and dull as it gets. cadbury's dairy milk chocolate (a glass and a half in every bar!) was asleep as a brand could really use some excitement. the last thing the UK public needed was to see what a bar of cadbury's chocolate looks like. it has a blue wrapper. and is filled with chocolate bricks.<BR/><BR/>what i don't understand is how adpeeps can bitch about this. it's clearly better and braver than most ads. shouldn't we be railing against ads that are actually crap?<BR/><BR/>is it the second coming? no. but so what. it was grand prix worthy in 2008.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2882121064858276328.post-36113006316316504132008-06-26T10:22:00.000-05:002008-06-26T10:22:00.000-05:00I believe that ad people should no longer be judgi...I believe that ad people should no longer be judging award shows. The person from JWT is probably just channeling his own professional frustrations; that is, he’d never be able to sell a spot that doesn’t show the product, so this thing must be great. Defying the category is actually easy to do—provided you have a willing/stupid client. It might be semantics, but the goal should be to redefine the category, not defy it.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2882121064858276328.post-25736594488383927602008-06-26T07:03:00.000-05:002008-06-26T07:03:00.000-05:00The spot is pure bullshit, creative masturbation.The spot is pure bullshit, creative masturbation.copyranterhttps://www.blogger.com/profile/06852975303751018266noreply@blogger.com