tag:blogger.com,1999:blog-2882121064858276328.post3868430414553063575..comments2024-03-28T08:33:26.268-05:00Comments on Adverganza: Adscam asks if 'Ad Age' will trump 'Adweek'Catharine P. Taylorhttp://www.blogger.com/profile/14125774155585963079noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-2882121064858276328.post-34121767025392734702007-08-04T15:38:00.000-05:002007-08-04T15:38:00.000-05:00Cathy,Back to the real issue here: babysitters.The...Cathy,<BR/>Back to the real issue here: babysitters.<BR/>The two best babysitters we ever had went on to be successful creative directors at significant agencies.<BR/>My own babysitting skill is with pre-toddlers...under 11 months.<BR/>Best,<BR/>TomTom Messnerhttps://www.blogger.com/profile/10690266217001016576noreply@blogger.comtag:blogger.com,1999:blog-2882121064858276328.post-85168590322897361762007-08-03T18:41:00.000-05:002007-08-03T18:41:00.000-05:00Just for clarification, my comment to AdScam was t...Just for clarification, my comment to AdScam was to highlight motivations.<BR/><BR/>Nielsen and VNU, corporately, have a great deal to gain from self-promoting the adverati. AdAge/Crain have less to gain.<BR/><BR/>Sadly, no one compares or discusses business results: ad pages sold, VNU ads vs. edit coverage (hmm, correlation anyone?), sentiment of coverage, or any other KPI's. We just discuss the gossip levels. <BR/><BR/>Buying an ad page in either book IMHO has more to do with relationships & sponsorship than it does market impact, audience delivery, or market influence.<BR/><BR/>Gosh, what I really miss about the Ad Game are those invitations to Time's 100 Most Beautiful People dinners for the adverati, now all we've got are pictures from Cannes...Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2882121064858276328.post-30962963087218544742007-08-03T12:57:00.000-05:002007-08-03T12:57:00.000-05:00The rap on both pubs, for as long as I can remembe...The rap on both pubs, for as long as I can remember, is that Adweek was for creatives and Ad Age was for account and media types.<BR/><BR/>Coverage used to net out that way, and if you look at the home pages of both pubs, Adweek is far more likely to feature the hiring of a new CD while Ad Age is more likely to feature something about Zenith Media.<BR/><BR/>Digitally, they've gone in different directions: <BR/><BR/>Adweek's done Adfreak, which is a compliation-style blog, a la Adrants: they've got new and interesting/unusual work with some sort of snarky commentary. Sort of a daily edition of Archive without the German Penis Ads. But the video is all links or hosted on Tim Nudd's YouTube page.<BR/>Oh, and it's free.<BR/><BR/>AdAge has AdCritic, which is a much more comprehensive site (that they bought from its creator that functions as a sort of advertising-only YouTube: there's no editorial voice. <BR/><BR/>But it's a pay site and that's given it a more limited audience (though they recently redesigned the site and made all new content free for the first 7 days, an interesting experiment.)<BR/><BR/>What's most interesting to me is whether the online versions will eclipse the offline ones and what the actual online versions (adweek.com and adage.com) will choose to emphasize.<BR/><BR/>PS: email me and I can explain how to remove spam comments. It's actually pretty easy.Alan Wolkhttps://www.blogger.com/profile/12911841405348126875noreply@blogger.comtag:blogger.com,1999:blog-2882121064858276328.post-70985119329852875412007-08-03T10:54:00.000-05:002007-08-03T10:54:00.000-05:00I hear ya Tom. I'll get on it as soon as I get a n...I hear ya Tom. I'll get on it as soon as I get a new babysitter. You're not available, are you? Kidding.Catharine P. Taylorhttps://www.blogger.com/profile/14125774155585963079noreply@blogger.comtag:blogger.com,1999:blog-2882121064858276328.post-44474573728821473542007-08-03T09:20:00.000-05:002007-08-03T09:20:00.000-05:00Cathy,Interesting comments.But is it not possible ...Cathy,<BR/>Interesting comments.<BR/>But is it not possible to dump the sans-serif reverse typeface that would make even Hemingway unreadable.<BR/>Sans-serif is bad enough for long<BR/>copy--longer than 500 words--but reversing it only is torturous.<BR/>It is funny that writers succumb to digital designers.<BR/>Best,<BR/>TomTom Messnerhttps://www.blogger.com/profile/10690266217001016576noreply@blogger.comtag:blogger.com,1999:blog-2882121064858276328.post-69253169912114676272007-08-03T07:54:00.000-05:002007-08-03T07:54:00.000-05:00Sorry about the spam above...blogger doesn't make ...Sorry about the spam above...blogger doesn't make it easy to delete comments or I'm missing something!<BR/><BR/>Thanks to George!Catharine P. Taylorhttps://www.blogger.com/profile/14125774155585963079noreply@blogger.comtag:blogger.com,1999:blog-2882121064858276328.post-64085304348970116842007-08-02T22:01:00.000-05:002007-08-02T22:01:00.000-05:00The old expression “they are one and the same” is ...The old expression “they are one and the same” is now often mangled into the <BR/>roughly phonetic equivalent “one in the same.” <BR/> - wsu.edu<BR/><BR/>Happy mangling.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2882121064858276328.post-13621302263843854172007-08-02T15:55:00.000-05:002007-08-02T15:55:00.000-05:00Catharine... Brilliant post. I am doing a post on ...Catharine... <BR/>Brilliant post. I am doing a post on AdScam complimenting you on it. I think this is a sadly neglected subject we should jointly explore in greater depth.<BR/>Cheers/GeorgeGeorge Parkerhttps://www.blogger.com/profile/16084963912236713428noreply@blogger.comtag:blogger.com,1999:blog-2882121064858276328.post-72375757110584533032007-08-02T11:07:00.000-05:002007-08-02T11:07:00.000-05:00Adweek has absolutely no editorial direction and h...Adweek has absolutely no editorial direction and hasn't had one for at least two years. Time for new blood at the top of the magazine.Anonymousnoreply@blogger.com