tag:blogger.com,1999:blog-2882121064858276328.post496046479987525974..comments2024-03-28T08:33:26.268-05:00Comments on Adverganza: More on Dell's agency switchCatharine P. Taylorhttp://www.blogger.com/profile/14125774155585963079noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2882121064858276328.post-62920472518287563672007-07-12T11:05:00.000-05:002007-07-12T11:05:00.000-05:00funny to see Dell scrambling to be cool after two ...funny to see Dell scrambling to be cool after two decades of pooh-poohing branding in favor of their hallowed direct model. <BR/><BR/>so the CEO has decided, in 2007, that consumers want cool stuff. really? that's why they pay him the big bucks i guess.<BR/><BR/>it will be a long hard road Mr. Jarvis.<BR/><BR/> the way to be cool is to actually be cool. and dissing the efforts of people who slaved on your brand isn't cool. <BR/><BR/>nice blog btw. from a real journalist no less!Anonymousnoreply@blogger.com