Wednesday, July 18, 2007

New Ray-Ban viral video not so viral


Here's the new Ray-Ban video "Bobbing for Glasses" but so far Cutwater and Ray-Ban aren't impressing me with their viral distribution strategies. Took me half the morning (OK, exaggeration watch) to find it. I know that Cutwater and Ray-Ban are trying to get beyond mere advertising with these videos, but it's still weird that this wasn't tagged Ray-Ban, particularly after the success of the video where the guy catches glasses on his face. Oh well, enjoy.
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2 comments:

  1. UnknownJuly 18, 2007 at 1:04 PM

    Took me ages to find it. Gave up
    on searching youtube and find it via google which sent me here:

    http://agencyspy.wordpress.com/2007/07/17/what-the-ray-ban-is-all-over-the-map/
    which echoes your thoughts.

    Also includes a dissection of the Ray-Ban byline with consumer
    feedback.

    ReplyDelete
  2. AnonymousJuly 18, 2007 at 2:09 PM

    not impressed by the creative on this. and two million views? big deal, in the big scheme of things.

    It's just hype for Cutwater.

    ReplyDelete