The CMO job description is terrible. Most of them seem to have no more accountability or credibility than the ad agency of the day strategy employed by sos many. But on a side-note...in the years Adams was at GM, I never heard him utter an original or innovative idea...not once.
Now, repeat after me: "Bum, bum, bum, another one bites the dust ..." You can read the full accounting here.
The CMO job description is terrible. Most of them seem to have no more accountability or credibility than the ad agency of the day strategy employed by sos many. But on a side-note...in the years Adams was at GM, I never heard him utter an original or innovative idea...not once.
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