Wednesday, January 9, 2008

Nike ad hard to walk away from


Finally found this Nike commercial that Barbara Lippert found so motivational. It has a good punchline--that the basketball player working out is in a wheelchair--but the best part is the guy's performance. The way he delivers lines like "I feel bloated" or "next week" as reasons not to work out now is priceless, and completely draws you in. I'm assuming this one's from Wieden + Kennedy and not Crispin, but Barbara's story doesn't say.
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4 comments:

  1. AnonymousJanuary 9, 2008 at 3:24 PM

    Cathy: Creative credits of SourceTV give the nod to W+K.

    Credits
    Title: No Excuse (:60)
    Client: Nike
    Product: Sneakers
    Director: Errol Morris
    Spots's Prod Co: Moxie Pictures

    AD AGENCY : Wieden & Kennedy/PORT
    Art Director: Taylor Twist
    Asst Producer: Mary Alberque
    Asst Producer: Lara Gallagher
    CD: Alberto Ponte
    CD: Jeff Williams
    Copywriter: Caleb Jensen
    Exec CD: Jelly Helm
    Exec CD: Steve Luker
    Exec Producer: Ben Grylewicz
    Producer: Jeff Selis

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  2. AnonymousJanuary 9, 2008 at 4:40 PM

    Like Crispin would be capable of doing anything so unabashedly emotional and uplifting. They excel at irony and attitude, shticks and stunts -- and not much else.

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  3. Catharine P. TaylorJanuary 9, 2008 at 9:54 PM

    Thanks for the help. I'd like to think I would have done some investigating myself, but I was running for a train.

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  4. AnonymousJanuary 10, 2008 at 4:44 PM

    Really? Emotional and uplifting like "Magnet" or "What if?" Not for me. Not in a long time has Wieden Portland pulled that kind of emotion out of a brand.

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