xBox ad so confusing my head exploded

Video: Xbox Live Vision Ad
Barbara Lippert at Adweek critiques this 60-second ad for xBox Live Vision in today's online creative newsletter. It's certainly memorable to have the commercial star a woman whose head is a box, but I agree with Barbara--it's confusing. AKQA would've been better off scrapping the allegory and explained what in hell Live Vision does. (It allows you to insert your face on the head of the character you're playing in xBox games.)