Thursday, September 4, 2008

Need help understanding Seinfeld Microsoft spot


Man, I totally don't get this Jerry Seinfeld/Bill Gates Microsoft commercial. Please, someone, somewhere, explain to me why the action takes place in a fictitious shoe store! Explain to me what this is meant to do to improve my relationship with Microsoft! Best for me to move on. UPDATE: Here's Brian Morrissey's story at Adweek.com about the commercial, which provides this explanation: "This is the tech giant's first work from MDC's Crispin Porter + Bogusky in Miami, and it marks the kickoff to a wide-ranging $300 million campaign designed to alert consumers to innovations made possible through Microsoft's Windows operating system." Forgive me for thinking the commercial was about shoes.
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3 comments:

  1. AnonymousSeptember 4, 2008 at 9:45 PM

    Poor Fallon, coming in second in the pitch to this pile of shit.

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  2. AnonymousSeptember 4, 2008 at 11:38 PM

    I think the explanation is Jerry Seinfeld must really need money. Why else would a comedian agree to do a commercial completely devoid of comedy?

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  3. AnonymousSeptember 5, 2008 at 12:37 PM

    Catharine, Morrissey’s explanation doesn’t lessen the confusion—or the fact that the spot sucks. Maybe I’m getting old, but back in the day, kick-off spots were usually exciting and/or piqued your interest to want to see more. Is Seinfeld/Gates a poor man’s version of the Apple duo? Plus, Gates wasn’t supposed to be leaving his primary role at Microsoft? This work makes him look really dumb.

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