Tuesday, October 27, 2009

Publicis to stop creating print ads


At least that's my takeaway from Publicis Groupe CEO Maurice Levy's statement during the third-quarter earnings call that the agency holding company plans to become an "all-digital agency." And by the way, they'll be no analog radio or static billboards made at Publicis anymore, so there!

Seriously though, even as a believer in digital, I find proclamations of becoming all digital to be positively cringe-worthy because they have a "hook, line and sinker" quality to them that indicates those doing the proclaiming have had more than their fair share of of Kool-Aid. While it's true that all kinds of media are becoming more digital than less -- including such former stalwarts as TV, there's still a little something to be said for magazines, newspapers and other forms of analog media, isn't there? Isn't there?
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2 comments:

  1. JohnOctober 31, 2009 at 6:13 AM

    Definitely. In fact I'm beginning to wish the late majority would ease back a bit and remember that TV advertising does still work, DM can drive acquisition and sales promotions do drive sales -- and leave us digital types to do the digital work!

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  2. AnonymousFebruary 18, 2010 at 1:12 AM

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