Tuesday, December 9, 2008

Rothenberg says, "c'mon everybody let's simplify"

While I could have been at the Interactive Advertising Bureau audience measurement conference, or at the UBS Global Media Conference watching the world crumble around me, I've been sitting at home these last few days. Actually, maybe that's not such a bad thing. However, had I gone to the IAB meeting, I could've heard IAB chief Randall Rothenberg decry the increasing complexity of online measurement. Sounding an alarming note, Rothenberg said: "What if [medical research] got so complex that doctors didn't know how to do operations? ... that's kind of where we're heading in interactive media and interactive media research." Citing a McKinsey & Co. study in which 80 percent of marketers admitted that much of their media decision-making was either guesswork or based on the previous year's numbers, Rothenberg said that there are only three conclusions which can be drawn from that fact. No. 1 was "All marketers are stupid," No. 2 was "All marketers are lazy." To see what no. 3 was, watch the clip above from 3 Minute Ad Age. You can guess which one Rothenberg chose.

Monday, December 8, 2008

Adverganza's Monday morning picks, 12.08.08

Wherein I scan the Monday morning headlines as quickly as humanly possible because I've got a lot to do today.

From Advertising Age:

--You can read this Ad Age white paper on how to make it through the recession, but it's gonna cost ya.
--Even Nascar is facing a slowdown.
--30,000 fewer of us are now working in media.
--The connection between Walmart's strong sales and lower gas prices.
--Media owners getting run over by Detroit.
--Microsoft's new online services prez, Qi Lu, isn't just another pin-headed engineer. Really.
--What media companies are worth buying.
--Four Olympics sponsors no longer Olympics sponsors.
--Not the greatest of times at JWT Chicago.
--Will NBC have to lower the price of a Super Bowl ad?
--Crispin and BK want a Whopper Virgin backlash.
--True fact: L'Oreal spends more in advertising than General Motors.

From Adweek:

--Predicting ad spending declines is all the rage. Most depressing estimate so far: ZenithOptimedia's 5.7 percent drop.
--Hmmm. New Geico commercials featuring "Kash." Commendable use of Rockwell's "Somebody's Watching Me", but don't know if they've got the execution quite right yet. Take a look:

--What we really think about our healthcare.
--Looks like we're suffering from apps-athy.
--Barbara Lippert feels sorry for the Whopper Virgins. If you've missed this latest Crispin marketing stunt, one of the spots is below.

--Mark Wnek loves data.
--Chuck Brymer lobbies for the chief community officer.
--Clients continue to consolidate with one holding company.
--Auto ad spending prepares to suck even further.
--Diet Coke mixes sponsorship and digital distribution; hopes to produce fizz.
--New in-store ad network launches, giving consumers customized ads.

From Brandweek:

--Here's to guerrilla marketers, and, no, I'm not talking about Cadbury.
--Q&A with Del Monte CMO Bill Pearce.
--Heinz mashed potatoes are hot.
--Saving money more important than buying organic.
--Lions Brewery gets its 15 minutes of fame on "The Office."

From Mediapost:

--Jameson Whiskey ad actually stalks you!
--Faith Hill, the fragrance.
--Bristol-Myers launches campaign in Mandarin to tell Chinese-Americans about hepatitis B.
--You, yes, you can be a hostess at Talbot's.
--CMOs blame their own companies for their inability to reach some customers.
--Major media agencies still predicting that online ad spending will be up in '09.
--Times exec Denise Warren gets GM post at nytimes.com.
--Brightcove forms the Brightcove Alliance among those that use its services.
--C3 ratings don't decline as much as live program ratings.
--ESPN.com wants feedback on beta version of its new site.
--A dozen let go from The Hollywood Reporter.
--Newsday cuts 100 jobs.

From Mediaweek:

--More bad news about the media economy.
--It's a buyer's market in the magazine industry.
--So much for innovation in online marketing from the car companies.
--Ex-Newsweek president Greg Osberg goes mobile.
--Mike Shields on the firestorm that followed his "death of display" story about online display ads. (Sorry. Can't find the original story.)

From The New York Post:

--If you work at an ad agency, don't be surprised if the new year greets you with a pink slip.
--Will Walmart be offering a $99 iPhone?
--Bob Pittman part of $1.5 million investment in Wowowow.

From The New York Times:

--The new "Meet the Press."
--All those media channels are making us feel really bad.
--Christie Hefner to step down from Playboy.
--More on why what sucks for Detroit sucks for the ad biz.
--If you care about the future of TV Guide, read this.
--The New York Times Co. plans to borrow against its building. Now there's a home equity line for ya.
--Is McClatchy looking to sell the Miami Herald?

From The Wall Street Journal:

--Ouch. Tribune Co. might file for bankruptcy. Free.

That's it for today. Depressing, huh?