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Friday, January 25, 2008
Biegel vs. Dentsu to go forward
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Levy, Sorrell fight about Google
Remember how I said the other day that I wondered what Sir Sorrell was thinking about Publicis' cozying up to Google? Well, none of us have to wonder anymore. Seems Sorrell and Publicis chief Maurice Levy had at it at Davos. Read this Reuters story and you'll see what I mean. Funniest of many funny soundbites, from Sorrell: "Next time I meet with (Google CEO) Eric Schmidt I think we'll send out a press release." Via Adscam. UPDATE: I originally forgot to put the Reuters link. It's there now.
DDB bloggers are blogging! A little
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Short Sony ad does nothing for bunnies
If you haven't already seen it on TV, here's the 30-second U.S. version of the Sony Bravia "Bunnies" ad from Fallon London. (Well, in the U.S. it advertises a different Sony brand.) As a :30, it's better than most commercials, but this is also a good demonstration of why some commercials are better delivered virally so they can exist in long form. The shorter version lacks the momentum of the minute-and-half-long original, and without the crowd shots of people wondering what the hell is going on while they watch the shoot, there's not so much awe—plus they edited out the massive red bunny. OK, rant over. As you were. Via Bestads.TV.
Labels:
commercials,
Sony Bravia bunnies,
viral video
Hill to climb to top of 4As hill ... ha!
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Thursday, January 24, 2008
Sir Martin Sorrell's Davos blog
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'Adweek' launch party invite
Another viral from the Dove Self-Esteem Fund
Just found this rather poignant video on YouTube from our friends at the Dove Self-Esteem Fund in Canada. Someone posted it earlier today. No women in it this time; just a lovelorn male teenager. It's certainly not as, well, in-your-face as "Evolution" or "Onslaught" but is refreshing for its pubescent male take on what's attractive. Assume this is the work of the usual suspects at Ogilvy Toronto. If anyone knows more please write in.
Wednesday, January 23, 2008
Chronicle of a Google relationship foretold
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Labels:
Google,
Martin Sorrell,
Maurice Levy,
Publicis,
Tim Armstrong
Monster.com spot makes world go 'round
Wow, this new commercial from Monster.com is certainly, well, memorable. And certainly odd. My what big thighs that guy has! According to this story in Adweek, the spot was directed by Rupert Saunders, who also shot the cool, if really fetishistic, Halo 3 "Believe" campaign featuring dioramas of the fictional Halo war. To me it looks a little Terry Gilliam. Via BBDO.
Labels:
Adweek,
BBDO,
Halo 3,
Monster.com,
Rupert Saunders
More from 'Adweek' on Dentsu suit
Sorry not to post at all on Wednesday, but, hey, sometimes actual paying gigs intrude. OK, so now that I'm scanning the headlines, no real surprise that Adweek waited until Dentsu filed a few more court documents to cover the Steve Biegel vs. Dentsu suit again.
Labels:
Adweek,
Dentsu,
sexual harassment,
Steve Biegel
Tuesday, January 22, 2008
Tribal DDB: global agency of the year. Discuss.
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Explaining the Lynx Effect
Here's a promotional video describing the new "Lynx Effect" campaign, titled (wink, wink, nudge, nudge), "Get In There." It's aimed at helping socially awkward young males pick up women. Yes, Lynx is the U.K. name for Axe. If you want to see something cool, leave your misgivings about the politically incorrect nature of Lynx/Axe campaigns at the door and check out the campaign's mobile applications, which start at 1:15 in the video. Via Bartle Bogle Hegarty, London.
Monday, January 21, 2008
Adverganza's Monday night picks, 01.21.08
Wherein I scan the Monday morning headlines on Monday night, because it's a holiday, dammit!
From Ad
vertising Age:
—Ad Age's Agencies of the Year. Agency of the Year (I think this is meant to be U.S.): Goodby; Agency Executive of the Year: Richard Edelman; Global Agency of the Year: Tribal DDB; Multicultural Agency of the Year: Groupo Gallegos; Comeback Agency of the Year: Hill, Holiday; and keep an eye on these guys. Little agencies you haven't been paying attention to get to do Unilever's SunSilk Super Bowl spot.
—Aunt Millie in those Vytorin ads (or whatever her name is) gives a black eye to the ad industry.
—Watch out! It's Pepsi's Gift Monster!
—Bob Garfield tells Sophia to quit advertising SlimFast.
From Adweek (the print issue for this week doesn't appear to be online yet. These are headlines from today that presumably did not appear in the print edition):
—Saatchi promotes two of its top U.S. execs.
—The Writers Guild of America plans "to hold informal talks with studio CEOs."
From The New York Post:
—WPP looks to acquire more digital assets. The list of suspects: Spot Runner, JumpTap (who?) and VideoEgg.
From The New York Times:
—Anheuser-Busch's Super Bowl plans, including a top-secret mobile-phone only ad. (Well, maybe not that top secret anymore.)
—London cabbies try to direct customers to gambling site 888.com.
—Communications Workers of America use and abuse Washington Post logo.
From The Wall Street Journal (subscription required unless otherwise noted):
—In one of those instances where Yahoo! should really lose the exclamation point, it plans to lay off workers.
From Ad
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—Ad Age's Agencies of the Year. Agency of the Year (I think this is meant to be U.S.): Goodby; Agency Executive of the Year: Richard Edelman; Global Agency of the Year: Tribal DDB; Multicultural Agency of the Year: Groupo Gallegos; Comeback Agency of the Year: Hill, Holiday; and keep an eye on these guys. Little agencies you haven't been paying attention to get to do Unilever's SunSilk Super Bowl spot.
—Aunt Millie in those Vytorin ads (or whatever her name is) gives a black eye to the ad industry.
—Watch out! It's Pepsi's Gift Monster!
—Bob Garfield tells Sophia to quit advertising SlimFast.
From Adweek (the print issue for this week doesn't appear to be online yet. These are headlines from today that presumably did not appear in the print edition):
—Saatchi promotes two of its top U.S. execs.
—The Writers Guild of America plans "to hold informal talks with studio CEOs."
From The New York Post:
—WPP looks to acquire more digital assets. The list of suspects: Spot Runner, JumpTap (who?) and VideoEgg.
From The New York Times:
—Anheuser-Busch's Super Bowl plans, including a top-secret mobile-phone only ad. (Well, maybe not that top secret anymore.)
—London cabbies try to direct customers to gambling site 888.com.
—Communications Workers of America use and abuse Washington Post logo.
From The Wall Street Journal (subscription required unless otherwise noted):
—In one of those instances where Yahoo! should really lose the exclamation point, it plans to lay off workers.
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