Friday, January 25, 2008

Short Sony ad does nothing for bunnies

If you haven't already seen it on TV, here's the 30-second U.S. version of the Sony Bravia "Bunnies" ad from Fallon London. (Well, in the U.S. it advertises a different Sony brand.) As a :30, it's better than most commercials, but this is also a good demonstration of why some commercials are better delivered virally so they can exist in long form. The shorter version lacks the momentum of the minute-and-half-long original, and without the crowd shots of people wondering what the hell is going on while they watch the shoot, there's not so much awe—plus they edited out the massive red bunny. OK, rant over. As you were. Via Bestads.TV.

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