Tuesday, January 22, 2008
Tribal DDB: global agency of the year. Discuss.
Maybe, unlike me, you're not someone who knows that it's kind of different for one of the ad trades to name a digital shop its Global Agency of the Year. Not Global Digital Agency of the Year. In other words, by naming Tribal DDB the fairest agency of them all, Ad Age is saying that a digital shop is more worthy of the honor than its traditional brethren (to the extent any of us should be engaging in discussions of traditional vs. digital anymore, but, alas, the chasm still exists). So, whaddya think? Was it time for a digital agency to win the big prize, or an idea before its time? Another discussion point: Adweek named Wieden + Kennedy global agency of the year. Who was more deserving? Tribal or Wieden? Someone better comment now that I've asked all these questions.