Friday, January 25, 2008
Hill to climb to top of 4As hill ... ha!
The news that former Lowe and BBDO exec Nancy Hill is in all likelihood going to be the next head of the 4As came out of left field for me. I've never met her, but I guess the 4As has so long epitomized the ad industry's old-boy network that it never even occurred to me that the person replacing Burtch Drake would be a woman. This seems partially a step in the right direction. If I had a personal wish list, however, on what the next chief of the 4As should have on his or her resume, it would be substantial digital street cred, and, far as I know, Hill doesn't have that.