Thursday, May 22, 2008
George Parker actually got credit over at the Adweek site for breaking the news yesterday that Nike has dropped Crispin, Porter + Bogusky from its roster. Good for my drinking buddy! As for Nike's decision, in hindisght, it kind of looked inevitable. For one, throughout its flirtation with Crispin, Nike has seemed like the husband who leaves his wife for another woman. Eventually, it found how good it used to have it in the first place. And then there's the work. Probably the best known thing that Crispin did for Nike was the spot above, and while certainly above average, it wasn't particularly special and inspired, either. It didn't have that hard-to-describe sensibility that makes Nike advertising what it is. Could have just as easily been created for New Balance or Adidas. Wieden + Kennedy doesn't have a lock on that sensibility, as the new Guy Ritchie film from 72andSunny demonstrates, but the agency gets something about Nike that you can only understand if you've worked with the client for decades. I hope that what Wieden has learned from this is that digital should now be a core expertise for all agencies. As you might recall, the shop's relative lack of interactive cred was what supposedly sent the business to Crispin in the first place. Good for you, Wieden. With that, have a great Memorial Day weekend all.
Had no idea when I woke up this morning that I'd spend part of the day on a "Guitar Hero" blogging jag. Never even played it. Weird. Anyway, just noticed this "Risky Business" spoof starring American Idol winner David Cook. Didn't watch the show much this year. Assume this appeared during the show. Another one, featuring that other David dude is here.
Wednesday, May 21, 2008
Tuesday, May 20, 2008
Ever see those ads where that guy said he was so confident of his company, LifeLock, that he actually ran his Social Security number in the ads? Whoops. Turns out it might not be that great a product. Richard Todd Davis, the company CEO, has had his identity stolen 20 times, according to class action suit followed in South Carolina. It also says that LifeLock doesn't provide nearly the degree of protection that the commercials say it does. Oh, for Davis' Social Security number, just watch the commercial above.
So, I just checked out this Levi's viral clip, "Jumpin' In," shot by Benzo, and it's actually astonishing to see how much it copies his earlier YouTube hit, also created with Cutwater, "Guy Catches Glasses with Face." Exact same concept, similar quirky, happy-go-lucky music, similar somewhere-in-California-locale. So what if in one a guy is catching Ray-Bans on his face and in the other a few guys are jumping into a pair of jeans? I was having a flashback the entire time I watched it. Yeah, I know it's got more than 3 million YouTube views, but I'm not impressed Take a look.
Monday, May 19, 2008
From Advertising Age:
—Do CPG companies lie when they say they're going to slash-and-burn their upfront budgets?
—This upfront could get ugly.
—WalMart discovers tacos.
—JetBlue looks to hire a crisis communications agency. It's about damn time.
—Nutrasweet becomes a tabletop sweetener.
—Looks like that annoying blogosphere doesn't like the name Synarchy for WPP's Dell-only agency. I can't imagine why.
—Is the personal care trend over?
—Bob Garfield gives 3 1/2 stars to this Canon commercial from Grey.
—Forget about Yahoo for a minute; Microsoft's efforts in surface computing.
—The ad model for social media isn't figured out yet.
—Halo 3 campaign wins big at the Clios.
—Microsoft, Yahoo start to talk again.
—A closer look at VW's Max campaign. The non-TV part.
—Benjamin Palmer's down on branded content.
—Barry Wacksman asks that "media" be divorced from "emerging."
—Levi's viral campaign, "Jumpin' In" takes off.
From The New York Times:
—More on Microsoft's re-pursuit of Yahoo.
—Is there a slowdown in online display ads?
—America imports more overseas TV series.
From The Wall Street Journal:
—Yeah, more Microsoft/Yahoo. Free.
—News Corp.'s new ad network. Subscription required.
—Close-up on Starbucks' Howard Schultz. Subscription required.
More to come ...