Wherein I scan the Monday morning headlines so you don't have to. (I'm doing a shortened version today because of deadlines. Maybe I'll make it complete later in the day. Sorry!):From Advertising Age:
—Do CPG companies lie when they say they're going to slash-and-burn their upfront budgets?
—This upfront could get ugly.
—WalMart discovers tacos.
—JetBlue looks to hire a crisis communications agency. It's about damn time.
—Nutrasweet becomes a tabletop sweetener.
—Looks like that annoying blogosphere doesn't like the name Synarchy for WPP's Dell-only agency. I can't imagine why.
—Is the personal care trend over?
—Bob Garfield gives 3 1/2 stars to this Canon commercial from Grey.
From Adweek:
—Forget about Yahoo for a minute; Microsoft's efforts in surface computing.
—The ad model for social media isn't figured out yet.
—Halo 3 campaign wins big at the Clios.
—Microsoft, Yahoo start to talk again.
—A closer look at VW's Max campaign. The non-TV part.
—Benjamin Palmer's down on branded content.
—Barry Wacksman asks that "media" be divorced from "emerging."
—Levi's viral campaign, "Jumpin' In" takes off.
From The New York Times:
—More on Microsoft's re-pursuit of Yahoo.
—Is there a slowdown in online display ads?
—America imports more overseas TV series.
From The Wall Street Journal:
—Yeah, more Microsoft/Yahoo. Free.
—News Corp.'s new ad network. Subscription required.
—Close-up on Starbucks' Howard Schultz. Subscription required.
More to come ...
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