Wednesday, May 30, 2007
Anheuser-Busch has gone on the record with The Wall Street Journal this morning about the future of Bud.TV (it's free WSJ content), and I'm sure I'm not the only one who remains a skeptic. Seems the folks at A-B discovered that people are into shorter form content (as in one minute films as opposed to six minutes films), and further that people like social networking, which will now become a component of the site. Bud.TV will also aggregate video from elsewhere, and, in addition, hopes to disseminate its content to places like YouTube. But there's one problem here that A-B may never be able to bypass—as we know, various and sundry attorneys general have had a lot of problem with the Bud.TV site, coming down on it for lax age-verification tools and so forth, so disseminating Bud.TV content to other sites seems like a no-go, particularly since much of the content is so clearly branded Bud.TV (as in the clip "What Girls Want" above). This has already been happening by the way. At least on YouTube, someone by the name of SideLot, who mostly posts Bud.TV content (with a sprinkling of Axe and other frat-boy fare), has been posting for awhile. Since there are no age-verification tools on the sites Bud would disseminate to, it shouldn't be long before someone stirs up the pot.
Tuesday, May 29, 2007
You could call this campaign consumer-generated naming—Doritos bought the home page of YouTube to launch a contest asking people to submit names for a new flavor it is calling, for the time being, Doritos X-13D. The 45-second commercial posted here, in which a cooking show host says nothing more than blah, blah, blah while mugging for the camera, could be a bit shorter—we get the point! But the contest, on the other hand, is a bit ingenious since it obviously drives people to go out and buy a bag of product before giving it a name. The video has gotten about 325,000 views on YouTube since launching last Thursday, though, given it's on the home page, isn't necessarily that high a number. I guess.
Saw on Adweek's creative newsletter that the video above was the most linked to video for May 26 (per Nielsen BuzzMetrics), even beating out Rosie O'Donnell vs. Elizabeth Hasselbeck. It's for the Sony OLED, and even though the audio is in Japanese, and I've no idea what the O in OLED stands for, it's way cool.
Can’t we all just integrate?
The upfront lasting until Labor Day? Truly, the stuff of which nightmares are made.
Are agencies starting to advertise themselves again?
Adweek’s take on Bud.TV—it’s the dissemination, stupid.
Barbara Lippert on Nikon’s “Picturetown.”
From Ad Age:
Democrats are better at Web 2.0.
Unilever discovers baby boomers.
Matchup made in mass media heaven: “Idol” vs. Super Bowl.
Bob Garfield agrees with me on that Wendy’s wig.
Matthew Creamer's week without TV, memorialized on video.
From The New York Times:
The FTC begins a preliminary investigation into Google's planned acquisition of DoubleClick.
Another twenty questions from Stuart Elliott, concluding with an obligatory caveman reference.
AOL is said to be hiring former AT&T marketing exec John Burbank as its new CMO.
From The Wall Street Journal:
Feature that explains the growing business of online ad exchanges (subscription required).