Adverganza's Tuesday morning picks

From Adweek:

Can’t we all just integrate?
The upfront lasting until Labor Day? Truly, the stuff of which nightmares are made.
Are agencies starting to advertise themselves again?
Adweek’s take on Bud.TV—it’s the dissemination, stupid.
Barbara Lippert on Nikon’s “Picturetown.”

From Ad Age:

Democrats are better at Web 2.0.
Unilever discovers baby boomers.
Matchup made in mass media heaven: “Idol” vs. Super Bowl.
Bob Garfield agrees with me on that Wendy’s wig.
Matthew Creamer's week without TV, memorialized on video.








From The New York Times:

The FTC begins a preliminary investigation into Google's planned acquisition of DoubleClick.
Another twenty questions from Stuart Elliott, concluding with an obligatory caveman reference.

From Mediapost:

AOL is said to be hiring former AT&T marketing exec John Burbank as its new CMO.

From The Wall Street Journal:

Feature that explains the growing business of online ad exchanges (subscription required).