Tuesday, May 29, 2007

Now Doritos lets you name the flavor

You could call this campaign consumer-generated naming—Doritos bought the home page of YouTube to launch a contest asking people to submit names for a new flavor it is calling, for the time being, Doritos X-13D. The 45-second commercial posted here, in which a cooking show host says nothing more than blah, blah, blah while mugging for the camera, could be a bit shorter—we get the point! But the contest, on the other hand, is a bit ingenious since it obviously drives people to go out and buy a bag of product before giving it a name. The video has gotten about 325,000 views on YouTube since launching last Thursday, though, given it's on the home page, isn't necessarily that high a number. I guess.

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