- Jay Leno Admits He Would've "Preferred" to Stay on "The Tonight Show"
- Will Ferrell's "Funny or Die" Will Make Money on YouTube; No Illicit Uploaders Need Apply
- TNT's "Southland" Could Become NBC's Post-Halloween Nightmare
- Can "TV Everywhere" Become "Publishing Everywhere"? Jeff Bewkes Thinks So
- "Tonight Show with Conan O'Brien" Clip Shows How Brand Integration Gets Done
Friday, November 6, 2009
This week at BNET Media, I wax on about Conan O'Brien climbing in the trunk of a Ford Taurus, Jay Leno getting real, and "Southland" scaring NBC -- even though Halloween is over. Here in reverse chronological order, is some of the finest content on this side of the Adverganza:
Thursday, November 5, 2009
Just a quick heads up that I'm going to be teaching a social media workshop at the Art Directors Club of New York on Monday starting at 5, with the help of Greg Christman of Sam & Lori, otherwise known as @reelspit (I don't know why.) Our goal is to help people in advertising build their personal brands via blogging, Twitter and other tools. It's very hands-on -- attendees should really try to bring their own laptop so they can get their fingers dirty -- and will teach all anyone needs to know to be able to walk out of the room a few hours later with their own blog set up and a burgeoning Twitter presence. After that, your nefarious plan to rule the ad blogosphere is out of my hands.
Wednesday, November 4, 2009
In today's Social Media Insider, I ponder what it means when everyone of the Big Three portals — the latest being MSN — allows users to put their social nets on their home pages. In case you doubted it, the era of the portal is now officially done.