Friday, February 29, 2008
Utalkmarketing just posted this overseas commercial from the MasterCard "Priceless" campaign. Even though the denominations aren't in dollars, I think this commercial could just as well run stateside.
I gather this commercial aired on "American Idol" the other night. I'll just take the whole thing literally—screw the voiceover—and say I hope I never get this excited over a bottle of Coke.
Wednesday, February 27, 2008
My thoughts go out to Paul Tilley's family, friends and colleagues.
If I have time later today, I'll post more about IAB, but other duties call.
From Peter Horan, CEO of IAC Media and Advertising, "Run your own business well before you start running someone else's business."
Lauren Weiner, senior vp, Meredith Digital Media was down on losing the insight and control of inventory has across its own sites: "We lose that advantage when we start representing other properties."
From Don Friedman, exec vp/CMO of Computer Associates (who spends 30 percent of his budget in digital): "It's not going to be as clean as they play it out to be."
Whether Yang and Decker caught wind of this, I don't know. After their talk was over, they went quickly backstage; one intrepid reporter I talked to, who tried to get back there, wasn't even allowed to breath the same air as Yang, things being what they are.
The Yahoo bashing continued during the many conversations I had over drinks later in the day. What I can’t get my head around is this: this is an industry in which new standards are always being invented, and, although it would be lovely if one platform could dominate (probably Google search comes as close as anything to a frictionless transaction market in online), it’s hard to see how this would happen. Sometimes I think it would be especially great for agencies who still have trouble figuring out how to make money off of this business. Making planning and buying not so time-consuming would help. However, if it truly is a great idea, Microsoft and Google would surely build their own, and the industry, instead of being streamlined, might end up right where it started. The upside is that even in its hobbled state, Yahoo still is much more of a powerhouse in display advertising than either Microsoft or Google, but in the current, down-on-Yahoo environment it still doesn’t necessarily seem positioned to rewrite the rules of the marketplace.
Tuesday, February 26, 2008
Monday, February 25, 2008
From Advertising Age:
--The death of DDB's Paul Tilley by apparent suicide.
--Sony opens up its gaming platform to advertisers.
--Kimberly-Clark, Unilever cut back on their TV budgets.
--Actual ad creatives behind Barack Obama's viral video successes.
--After all these years, Bob Garfield decides he likes Fallon's Holiday Inn campaign.
--More on the death of Paul Tilley.
From The New York Times:
--Company wants to turn cell phones into universal remotes. Scary.
--ABC to launch on-demand service that doesn't allow users to skip commercials. Scary.
--The Leap Year Day as promotional opportunity. Yeah, that's scary too.
--Automotives scramble for online inventory.
--Crest WhiteStrips are really for protecting you against tartar. Yeah, sure.
--Why worry about commodity inflation?
--How mobile will be a big hit among print publishers.
From The Wall Street Journal:
--Online ad networks get more funding. Click away, it's free.
--Burger King will follow rules for marketing to kids in Europe.
--P&G gets behind initiative to measure marketing in stores.
--Avenue A/Razorfish spent less on portals last year.
--Zinio strikes a deal with Havas Media.
--Internal email from Microsoft's Kevin Johnson detailing how the Yahoo deal would come together.
--Project Apollo is dead.
More to come later. I'm off to the IAB conference call to hear Jerry Yang speak. Should be, um, interesting.