Does Benzo have another idea?

So, I just checked out this Levi's viral clip, "Jumpin' In," shot by Benzo, and it's actually astonishing to see how much it copies his earlier YouTube hit, also created with Cutwater, "Guy Catches Glasses with Face." Exact same concept, similar quirky, happy-go-lucky music, similar somewhere-in-California-locale. So what if in one a guy is catching Ray-Bans on his face and in the other a few guys are jumping into a pair of jeans? I was having a flashback the entire time I watched it. Yeah, I know it's got more than 3 million YouTube views, but I'm not impressed Take a look.

Cutwater's Jeep Liberty spot really sings

This Jeep Liberty spot has been out for about a week or so, but it's so immensely enjoyable I thought it worth posting here. Great use of what should be a really tired concept—singing anthropomorphized animals. The Web site is worth checking out too. Created by Cutwater.

New Ray-Ban viral video not so viral

Here's the new Ray-Ban video "Bobbing for Glasses" but so far Cutwater and Ray-Ban aren't impressing me with their viral distribution strategies. Took me half the morning (OK, exaggeration watch) to find it. I know that Cutwater and Ray-Ban are trying to get beyond mere advertising with these videos, but it's still weird that this wasn't tagged Ray-Ban, particularly after the success of the video where the guy catches glasses on his face. Oh well, enjoy.