Tuesday, May 8, 2007

Mouseprint tells the truth about Kraft Singles

Tripped over Mouseprint.org this morning, a fun little site, dedicated to going through the fine print on advertising and packaging to figure out how bogus some ad claims really are. My favorite post of the ones I've seen thus far was the one about Kraft Singles, where one package identifies the product as being "American Pasteurized Prepared Cheese Product" and the other calls it "Pasteurized Process Cheese Food." The difference, of course, is buried in the fine print.

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