Kellogg's has scored a major PR coup in becoming the first cereal maker in the U.S. to severely restrict advertising to children under 12. Going forward, it will only advertise products that meet (admittedly Kellogg-authored) nutritional guidelines. As this story points out, Kellogg and Viacom were threatened with a lawsuit over advertising so this isn't a complete act of bravery, and, somehow, Tony the Tiger still makes the cut, but still ... it's only a matter of time before its competitors--General Mills are you listening?--make the same decision.
Wednesday, June 13, 2007
Tony lives; Toucan Sam sleeps with the fishes
Kellogg's has scored a major PR coup in becoming the first cereal maker in the U.S. to severely restrict advertising to children under 12. Going forward, it will only advertise products that meet (admittedly Kellogg-authored) nutritional guidelines. As this story points out, Kellogg and Viacom were threatened with a lawsuit over advertising so this isn't a complete act of bravery, and, somehow, Tony the Tiger still makes the cut, but still ... it's only a matter of time before its competitors--General Mills are you listening?--make the same decision.
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