Thursday, September 27, 2007

Things you didn't know about Martha Stewart

So, the allegedly "almost full" interview with Martha Stewart had a healthy crowd but wasn't almost full. (She's pictured at left signing autographs and below with Pat Mitchell, who heads the Paley Center.) I'm thinking that if I were to organize Advertising Week—a parlor game among us ad industry observers—that I'd not bill anything as "almost full" or "sold out." Half the people who say they're going to show up don't, and people who decide they want to go late in the game decide not to because they think there won't be a seat. We all know Martha's substantial back story, which was amply addressed during the interview, so I thought I'd just pull out a few factoids that you probably wouldn't have known unless you were there, or read this post:

—Kids refer to her as "Marthastewart" (one word).
—She has shopped at Kohl's at least once, and picked up the jacket she was wearing from Vera Wang's Kohl's line for a lo, lo $128.
—She's about to produce her first food line, in partnership with Costco, and the first product will be a smoked ham reminiscent of the ones from a butcher on the Lower East Side she had as a kid.
—She has a MySpace page.
—For her "own self-confidence," she has to come up with 5 or 10 ideas every day. "It doesn't have to be a complex thing. It has to be a good thing," she explained. Then she quoted Einstein.

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