Monday, October 1, 2007

Adverganza's Monday morning picks, 10.01.07

Wherein I scan the headlines so you don't have to:

From Advertising Age:

Grey's Anatomy is the most expensive show on TV. Ad Age's full pricing survey is here.
—Sir Martin Sorrell ... he's oh, so digital.
Plummer leaves ARF, unable to engage engagement metric.
—Advertising Week was better than those that have gone before, or so say some people. Oh, and here's a link to video content from Advertising Week. And here, a dissenting view.
—New Cadillac spot starring Grey's Anatomy's Kate Walsh makes Bob Garfield want her to have his children.

From Adweek:

Adweek says it's American Idol, not Grey's Anatomy that is the highest-priced series on TV.
Those damn DVRs, screwing up TV ratings again.
—If you were to do an industry conference, what would it be like?
—Exchanges to sell online advertising gain (a little) ground.
—Barbara Lippert on Nissan's multi-platform campaign for the Rogue SUV which multiply references to that great game, "Labyrinth" that I was so damn good at as a kid. No links to the YouTube videos she references at adweek.com—which are a little bit catching sunglasses with your face— but you can see them here and here. You can also see the 60-second spot here.

From Mediapost:

Citi doesn't want to socialize.
—The Times launches a campaign called, "All the News that's Fit to Click." Amazed that line hasn't already been used.
—Diane Mermigas on what former AOL chief Jonathan Miller and former News Corp. digital chief Ross Levinsohn are doing together.

From The New York Post:

—The luxury retail market may be slowing down.
iWon goes through a redesign.

From The New York Times:

—Can Nitro reignite the grilled cheese sandwich? One way it'll try is through a contest, starting in a few weeks here on MySpace. So far the only friend of the "happy sandwich" is Tom.
—Who still reads magazines? Rich people.

From The Wall Street Journal (subscription required, unless otherwise noted):

Radiohead will let its fans choose the price they want to pay to download the band's new album. Really.
—U.S. advertising expected to slow for the rest of the year.
—How to keep commercials from wearing out (free).
—Dockers is doing trunk shows to lure women, believe it or not (free).

What we hear about this week's Delaney Report:

—Is Outback Steakhouse, currently at Kaplan Thaler, about to go into review?
—Also potentially in review: Callaway Golf (currently at Y&R), and Burt's Bees (currently at Martin).

1 comment:

Toad said...

What's the deal with The Delaney Report. You'd think they'd get an online edition going. It always seems so MadMen era, but they have the best sources, best inside gossip and then some.

BTW- I've come to rely on your Monday AM post.