Don't you hate it when you fall for direct marketing ploys? I do. In falling for one the other day, my husband and I stumbled upon the industry's latest trick: printed addresses that look like handwriting. With that, we opened this envelope from Wells Fargo, which, of course—doing!—only contained a letter asking of us if we wanted to refinance our mortgage. Once we realized we'd been had, we tried to see if the magic marker on this sucker would run at all if moistened. It didn't.
Thursday, December 13, 2007
Those direct marketers ... so tricky!
Don't you hate it when you fall for direct marketing ploys? I do. In falling for one the other day, my husband and I stumbled upon the industry's latest trick: printed addresses that look like handwriting. With that, we opened this envelope from Wells Fargo, which, of course—doing!—only contained a letter asking of us if we wanted to refinance our mortgage. Once we realized we'd been had, we tried to see if the magic marker on this sucker would run at all if moistened. It didn't.
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1 comment:
Ah the old pretend-handwriting-script address. What amazes me is these marketers seem to be blind to what effect it has on the consumer who instantly realizes they've been duped. What a great way to start a communication...
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