Wednesday, May 28, 2008
iTunes Coldplay ad leaves me, well, cold
I really didn't wake up this morning thinking, "Today I'll be not-so-complimentary of TBWA/Chiat/Day," though between this post and the one just below, you might think that. At least a dozen people have posted this iTunes ad featuring Coldplay to YouTube, and I'm just not diggin' it. The beginning of it looks too much like a video from an overly emotive 1980s synth-pop band. The first time I saw it, I found it so overwrought I was waiting for the punchline. It gets a little better when it moves to slightly more color, but it just doesn't pop the way the original iTunes ads do. It's all about the contrasts and stark silhouettes, and this commercial doesn't really have them.