Monday, May 5, 2008
'Mediaweek' quietly launches its new site
My former colleagues at Mediaweek have taken a different approach than Adweek to promoting the launch of their new site, by almost not promoting it. It launched yesterday and, from an interface perspective, it looks much like the Adweek.com site, which, you may recall, I do like better than its predecessor. The video above explains the goals of the site, and is unapologetic about the advantages of being owned by Nielsen in a data-driven business. While some people feel uncomfortable about that connection, I'm not among them, as long as Mediaweek doesn't suck up when it reports on its parent company. I don't think it does. Get over it people--the data-sharing is what's called synergy.