OMD silently pursues Cannes Media Lion

Can't get the audio to play on the video above, but what the hell, since it appears to be an OMD submission for a Cannes Media Lion, worth putting up anyway. Involves "Project Runway" and Hershey's and making a product relevant for today's "hip consumers." Why hasn't the word "hip" been banned by now? The shop also posted this Cannes submission for a campaign it did for Absolut. It, too, doesn't seem to have workable audio.