Whatever, here's who won the Doritos ad contest

Beginning to think that no one gives a shit about consumer-generated commercials anymore, which isn't necessarily a bad thing. But when I say "no one" I may just be referring to ad wonks like myself. Almost 900 people submitted videos to the recent "Doritos You Make It" contest. The winner is above. Not a bad commercial at all—and I kind of like the amateur production values—but as with so man CGM commercials, it's a one-off that doesn't lend itself that well to endless iterations.