Monday, August 11, 2008
Redmond comes up lame, but not Visa
I like this Visa commercial airing on the Olympics featuring Derek Redmond because, well, the guy loses the race. Now you could get all treacly on me and go on about how, since his father comes out and helps him limp across the finish line he didn't really lose, but face it people, his hamstring popped. Good counterbalance to the usual Olympic hype.
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I don’t see how Visa can take credit for this spot—or why they even created it. This Redmond scenario happened in 1992 and has been chronicled almost identically by nearly every network and sports show (ESPN lists it among the top 100 memorable moments in the last 25 years). When I saw this spot, I thought it was an old NBC promo. Counterbalance to the regular Olympic fare? It is the regular Olympic fare. It’s lazy advertising, IMHO.
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