Wednesday, September 10, 2008

Whoa! Cool! Electronic paper

Been wondering for awhile what the hell electronic paper is, and thanks to 3-minute Ad Age, I finally know. It's gracing the front cover of the 75th anniversary edition of Esquire, and required what looks to be a whole bunch of Elmer's Glue, some refrigerated trucks and an advertiser--in this case Ford--which has a literally flashy inside cover ad for the Ford Flex. The guy Ad Age interviewed from Structural Graphics, Michael Maguire, envisions a day when this will be commonplace. We'll see. When you see the footage of workers physically pasting pieces together, one-by-one, makes you wonder how this would ever scale. BTW, Good to see that Abbey Klaasen, an actual Ad Age reportetr, is doing anchor duties on 3-minute Ad Age. Nothing really bad about the guys who usually do it, but they're mere headline-readers, who wouldn't know Lee Garfinkel from Art Garfunkel. Ha!

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