Tuesday, October 7, 2008

Adverganza's Tuesday morning picks, 10.07.08

As an experiment, I'm going to try to do the picks every day, partly because I know it won't be quite as hard as doing them on Mondays when there is so much content out there. Is this sustainable? Probably not. Among other things, the kiddies have Thursday off for Yom Kippur. BTW, if I don't include a publication, it's because it had nothing new on it site, or it had something new on its site that was so dull I wouldn't want to bore you with it. Here goes:

From Advertising Age:

Magazine publishers talking revenue at the American Magazine Conference. And we're not necessarily talking ad pages.
—Yeah, the AdMarket 50's stocks fell like a stone too.
TNS surrenders.
—It's going to be an ad, ad, ad, ad virtual world in Sims 3.
—Three-minute Ad Age talks to National Geographic about online communities.

From Adweek:

SMG roadkill, courtesy of General Motors. Agency cuts 5 to 10 percent of staff as dealer business goes to some other shops.

From Brandweek:

—Coke strikes a deal with a Monster.
Coldwell Banker sets up a 10-day sales event, dropping home prices by as much as 10 percent. If the owners comply, that is, since ultimately it's up to them. (I know these things. I have my real estate license.)
Will people drink Glenlivet or some kind of rot gut now that the economy is down?
Mayors all hepped up about a green revolution.
Pringles unveils a can creator, so you can design your own can. It's for a good cause!

From Mediapost:

—Sign of the times: Toyota offering 0% financing on most of its vehicles. Not the Prius though.
KFC airing this ad in Nashville, saying it will donate $20,000 to world hunger relief if anyone, a questioner or a candidate, mentions world hunger during the debate tonight.
Millenials love them causes.
Hockey star representing haircut chain, but, weirdly, no mention of mullets.
The first post-financial crisis ad spending prediction is out, but at least the numbers are very modestly up. Trying to maintain that the glass is half full, I am.
Facebook's Sheryl Sandberg addresses the American Magazine Conference.
—Diane Mermigas thinks that AOL and Yahoo should get together.
—Young men would rather give up TV than the Internet. (Of course, the Internet can be TV if you want it to be, not the other way around.)

From Mediaweek:

Newsweek hires Hearst's Pamela Raley as chief revenue officer.
—Film at 11! State of magazine publishing "incredibly fragile" says Hearst exec at American Magazine Conference.
—Everything you wanted to know about the new Food Network magazine.

From The New York Post:

—Couldn't have said it better myself. Dealer advertising "is stuck in park."

From The New York Times:

—Ads try to convince consumers that they really don't need to stick money in their mattress. Stuart Elliott poses the central question of creating ads for Washington Mutual: "How, then, to create a campaign that would project confidence in an institution that will be remembered as having suffered the largest bank failure of its time?"
Old ads for cigarettes, including a recommendation from doctors that people smoke Lucky Strikes. Those were the days.

From The Wall Street Journal (didn't have time to figure out whether these were subscription required or not. Blame Internet Explorer):

—More on that WPP/TNS deal.
Ready for the Whopper Bar?

OK, gang, off to exercise class.

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