Monday, November 24, 2008

Adverganza's Monday morning picks, 11.24.08

Wherein I scan the Monday morning headlines so you don't have to.

From Advertising Age (couldn't find the cover online, which I know is a massive disappointment):

--A guide to deceased magazines. Personally, I think we can still go on to lead productive, happy lives without Luxury Spa Finder.
--We're still lured by in-store displays.
--Wal-Mart, unlike Motrin, woos the Mommy bloggers.
--This year, your gift card could also be a camera.
--Film at 11! Big Three automakers may cause Madison Avenue to make cuts!
--How Michael Phelps, avowed McDonald's lover, wound up pitching Subway.
--Bob Garfield is pissed at Pepsi for dumping BBDO.
--Chinese ad auction global financial crisis-proof.
--Ben Silverman, good for a lot of things, but not NBC's ratings.
--DraftFCB gets an assignment that lives up to part of its name.
--Watch out for Henry Waxman.
--Yet more dissection of l'affaire Motrin.
--3 Minute Ad Age: See that massive Walgreen's Times Square billboard.

From Adweek:

--DraftFCB, Initiative, Kinetic win MillerCoors media.
--Angela Steele leaves Publicis for The Hyperfactory.
--This Christmas, even the kids are getting scrooged.
--Q&A with new JWT creative chairman for Latin America and Continental Europe, Fernando Vega Olmos.
--Nielsen creeping onto Arbitron's turf.
--Ad of the Day: Awww. It's a down-homey commercial for Musselman's applesauce.

From Brandweek:

--V8 courtin' the old folks. Decided it would be in poor taste to make a joke about this being a dying market, even though it is.
--New spot for T-Mobile's Fave5 featuring Yao Ming. Funny. See below:



--BestBuy getting warm and fuzzy this holiday season, too.

From Mediapost:

--Zero percent financing is back in a big way. Somehow not surprising that Toyota was the only one smart enough to license "Saved by Zero."
--Now, via JC Penney, you can put your s.o. in the doghouse for giving lousy gifts. Not that warm and fuzzy, eh? The doghouse site is here, created by Razorfish.
--The third phase of Sharp's Aquos campaign. Does anyone have the patience for a three-phase campaign anymore.
--What the world needs now is another performance-based ad network.
--Actually, what the world needs now is a public education campaign from Consumer Reports about the perils of debt. And we've got one!
--The AP, Newspaper Guild, plan to cut their staffs.
--ESPN.com asks users to pay up.
--Change.org and MySpace team up to keep the electorate engaged.
--Radio ad revenue down 9 percent last quarter.
--Vijay Ravindran named Washington Post Co.'s chief digital officer.
--Here's a new way to close a magazine, courtesy of SI Latino: say it's on hiatus.

From Mediaweek:

--Will the recession kill the online display ad?
--IGN.com launches a video channel. Guess you can watch when your thumbs get tired.
--NBC's "Crusoe" moves from Fridays to Saturdays, which sounds like the blueprint for a death spiral to me.
--Long-term Wall Street is bullish about the entertainment industry. Personally, I think we will all need some escape from this.
--At least Infiniti is spending; it upped its sponsorship deal with "The Colbert Report."
--Mr. TV discusses really horrible TV shows.
--Video: Marc Berman interviews Gene Simmons. Turns out he's a cock-eyed optimist. Seriously.



--There are also interviews with this year's Mediaweek All-Stars here.

From The New York Post:

--Delta Air Lines can't commit; signs deals with both Mets and Yankees.

From The New York Times:

--Late link: totally forgot to put this in. "Multiscreen Mad Men" interview, in which R/GA's Robert Rasmussen, AKQA's Lars Bastholm and Barbarian Group's Benjamin Palmer give Katie Couric a makeover.
--This year, hold back on the candelabras on the heads.
--All about Mary Berner's Reader's Digest.
--We've already spent about $200 million on "Obamabilia."
--The Kaiser Family Foundation gets into the journalism business.
--Typepad introduces The Typepad Journalist Bailout Program. The name of the program is in upper-lowercase, so it must be real.

From The Wall Street Journal:

--"Twilight" scores more than $70 million in ticket sales. Free.
--Monster, CareerBuilder in Super Bowl ad matchup. Subscription required.
--NFL! In 3D! Yeah, but you will you have to sit in your living room wearing those dopey glasses? Free.

Woo-hoo! Done by 10:15. Have a good day.


1 comment:

David said...

Although Razorfish executed the media buy for the JCPenney In the Doghouse project, the social media idea and creative execution did not come from Razorfish. Thank you -- David Deal, vice president of marketing, Razorfish