Monday, February 14, 2011

Should Adverganza come back from the dead?

So, I'm trying to figure out whether to revive this little thing called Adverganza, which, once upon a time, had a bit of traction in the crowded marketplace for advertising blogs. It went comatose because of my craven need to actually make money blogging, and also, because of time -- or lack thereof. The bottom line -- that's almost a pun -- is that once I was getting paid to blog at BNET, it became pretty hard to justify blogging here. Still, I missed it.
Yes, in the macro-sense, I should have kept blogging here, continuing to build the epic that is My Personal Brand. But reality begged to differ. As a Mom of two kids who tries mainly to work only when they're in school, everything is about the micro -- the crucial act of getting everyone through the day. My work day comes to a hard stop once the kids are out of school, so there's no time to waste on frivolous, non-profit blogging! It's all about getting work done for the people who pay me, to whom I'm eternally grateful because they've allowed me some modicum of balance. I don't know of any woman who has been able to build the career I have while still driving the afternoon soccer practice and doing a little too much volunteer work at the elementary school
But now things have changed, yet again. Friday was my last post for BNET, and yet, as I said in that post, stopping blogging is unthinkable; it's a reflex, like breathing. I've been blogging since 2004, when we started AdFreak over at Adweek, and so typing some thoughts into a little box and hitting "Publish" is like second nature. It's just what I do.
Perhaps the best thing, on a personal level, about blogging on a daily basis (my weekly Social Media Insider column for Mediapost  will continue), is that it's a daily discipline of collecting and analyzing the news. Without that, if you're as accustomed to blogging as I am, you begin to feel untethered, like a balloon that has slipped out of someone's hand and has started drifting aimlessly skyward. Blogging grounds me in what I do, which I have come to need -- particularly since I work from home. As anyone who does knows, it's a daily struggle to stay on task when there is not only paying work to do, but laundry to start, a cat to let out, doctors' appointments to make, and so forth. Knowing that somehow I had to push out at least one post every day gives it all a sense of structure.
That said, if I'm to revive Adverganza, it really shouldn't be about me, but about the people who used to read this. If it were to come back, would anyone care? Or have the last two and a half years, in which this blog was pretty much on hiatus, made it not worth the effort? And what if another paying blog gig catches my eye? Will I abandon this again or be able to rethink how I spend my time, and find a way to squeeze Adverganza in? And, is there a way for me to make money at this? (Damn, back to the money again!)
I ask all these questions in public because they've been swirling through my mind for weeks now, with no real answers emerging. If you've got one, let me know.

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