And on Dec. 1, Greg Stern ate a ballerina

Here at Adverganza Estates, we are big fans of advent calendars, to such a great extent that Grandma Adverganza made a special trip down from Connecticut just to drop off one for each of the kiddies last week. So, we are predisposed to be fans of Butler Shine Stern's Advent-o-Rama, which presents a little surprise for visitors at least through Dec. 24 (when most advent calendars end), but maybe even longer! Today's treat is Holiday Tetris, which you can access by going to the site and clicking on the 7, because it's the 7th! (This isn't rocket science people). Oh, and if you click on Dec. 1, you will see Greg Stern eat a ballerina.

Need a personality test to buy a printer?

Kinda weird to see this "Epsonality" campaign launching two days after I finally went and bought a new printer. (I got an H-P.) Its goal is to look at the buying process from the consumer out, rather than, I guess, the features in, by putting people through a personality test to determine their needs when they visit the epsonality.com site. The commercial above--there's a whole bunch of others as well that feature the same couple--functions as more of a teaser. Adweek points to this review of the site on Techcrunch, which isn't exactly, um, glowing. It's no better or worse from a creative standpoint than a lot of stuff on the Web, but I dunno, by the time I walked into BestBuy the other day, I didn't need to be taking a personality test to tell me what I wanted. OK, maybe I was further along in the purchase cycle than people visiting printer Web sites, but even though the idea is that this quiz is supposed to be relatively personalized, there's something a little condescending about telling people what printer is right for them rather than the other way around. Via Butler, Shine, Stern & Partners