Hard to avoid DeGeneres/Cover Girl hype

So, this Ellen DeGeneres commercial for Cover Girl better be good. Procter & Gamble has actually bought search ads for it, which must've popped up in by Gmail because of all of the Google Alerts I've set up that are keyed to advertising. If you click on the search ad, you're sent to a landing page in which you can input your email address to get a sneak preview of the commercial, and give Cover Girl your mobile number, for some reason that escapes a curmudgeon like me.