Ian Schafer auctions Ian Schafer on Twitter

Saw this on Twitter and said to myself, "Why aren't I doing that?" What I saw is that Deep Focus CEO Ian Schafer is auctioning off sponsorship to his Twitter feed on eBay. Opening bid is $400. Here's an excerpt from his blog, IanSchafer.com on what he's offering: "This one-month sponsorship includes replacing of the existing background image with the image(s) of your choice, as well as replacement of my handsome photo with another image of your choice (ie. brand logo)." He also says that "numerous journalists" follow him which I guess includes me, but, hey, it's been worth it. Without him, I'd never have gotten on to the big story of last week: Agency 3.0.

Andy Richter shops victoriously

The above has been running on YouTube all day and now has more than 420,000 views in exchange for its premium positioning. (It went up some time over the weekend.) Starring Andy Richter and Paul F. Tompkins, it's the fairly funny "Winner's Guide to Winning Everything," part of the new "Shop Victoriously" campaign that eBay launched last month. Looks like Richter and Tompkins have been charged with driving around in an RV looking for people who have been victorious at all sorts of inane pursuits, though apparently spending quality time winning the bidding for Beanie Babies isn't among them. The site where most of this Richter/Tompkins stuff is housed—shopvictoriously.com—did make me dizzy, but, since I'm a sucker for anything Andy Richter, I hope the effort was worth the amount of money he was paid to do it. Created by BBDO, I think.