Tuesday, May 22, 2007
Share the love with Kevin Roberts
If you're like me, you have not bought any of the Lovemarks books written by Saatchi & Saatchi CEO Kevin Roberts, which, other than the Julie Roehm saga are the closest the ad industry comes to a good romance novel lately. (No offense intended Kevin—I never did quite finish Mary Wells Lawrence's A Big Life ... , and never even cracked the cover of Donny Deutsch's Often Wrong, Never in Doubt. ) So, if you have trouble reading like me, good to know you can now have an audiovisual Lovemarks experience by watching this video of Roberts giving a speech surrounding his latest, The Lovemarks Effect: Winning in the Consumer Revolution. It's almost an hour long, but it's still quicker than reading the book.