If you're like me, you have not bought any of the Lovemarks books written by Saatchi & Saatchi CEO Kevin Roberts, which, other than the Julie Roehm saga are the closest the ad industry comes to a good romance novel lately. (No offense intended Kevin—I never did quite finish Mary Wells Lawrence's A Big Life ... , and never even cracked the cover of Donny Deutsch's Often Wrong, Never in Doubt. ) So, if you have trouble reading like me, good to know you can now have an audiovisual Lovemarks experience by watching this video of Roberts giving a speech surrounding his latest, The Lovemarks Effect: Winning in the Consumer Revolution. It's almost an hour long, but it's still quicker than reading the book.
Tuesday, May 22, 2007
Share the love with Kevin Roberts
If you're like me, you have not bought any of the Lovemarks books written by Saatchi & Saatchi CEO Kevin Roberts, which, other than the Julie Roehm saga are the closest the ad industry comes to a good romance novel lately. (No offense intended Kevin—I never did quite finish Mary Wells Lawrence's A Big Life ... , and never even cracked the cover of Donny Deutsch's Often Wrong, Never in Doubt. ) So, if you have trouble reading like me, good to know you can now have an audiovisual Lovemarks experience by watching this video of Roberts giving a speech surrounding his latest, The Lovemarks Effect: Winning in the Consumer Revolution. It's almost an hour long, but it's still quicker than reading the book.
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