If Young & Rubicam can't get any notice for anything to do with advertising, is hiring Time cover boy Al Gore to speak about environmental issues at Cannes the next best thing? Well, you people who are going to Cannes can be the judge, because Y&R has done just that, according to this story at Adweek.com. Even if this whole thing looks like nothing more than a PR stunt, at least give Y&R CEO Hamish McLennan credit for one thing—asked by Adweek whether agencies might get to a point where they would only work with clients "based on the size of their carbon footprints," McLennan replied: "Time will tell, but I don't see that on the horizon."
Wednesday, May 23, 2007
Y&R goes green with Gore
If Young & Rubicam can't get any notice for anything to do with advertising, is hiring Time cover boy Al Gore to speak about environmental issues at Cannes the next best thing? Well, you people who are going to Cannes can be the judge, because Y&R has done just that, according to this story at Adweek.com. Even if this whole thing looks like nothing more than a PR stunt, at least give Y&R CEO Hamish McLennan credit for one thing—asked by Adweek whether agencies might get to a point where they would only work with clients "based on the size of their carbon footprints," McLennan replied: "Time will tell, but I don't see that on the horizon."
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