Maybe you saw the full-page print ad in a couple of major newspapers applauding the Duke University lacrosse team for putting its, um, distractions aside and get all the way to the finals of the national championships. (They lost.) The ad, was, to say the least, unusual, and now the mystery behind it has been solved. The ad was placed by a 1981 alumnus named Aubrey McClendon, who bought The New York Times, The Wall Street Journal and The Washington Post as part of his $400,000 ad buy, in addition to buying some major North Carolina newspapers. But it was actually the second pro-Duke ad to be published after the university's loss to Johns Hopkins. McClendon was inspired by another Duke grad who placed an ad in USA Today. Two things you can say for people who went to Duke: they stand by their school, and they make a lot of money.
Wednesday, June 6, 2007
Duke lacrosse team sells newspaper ads
Maybe you saw the full-page print ad in a couple of major newspapers applauding the Duke University lacrosse team for putting its, um, distractions aside and get all the way to the finals of the national championships. (They lost.) The ad, was, to say the least, unusual, and now the mystery behind it has been solved. The ad was placed by a 1981 alumnus named Aubrey McClendon, who bought The New York Times, The Wall Street Journal and The Washington Post as part of his $400,000 ad buy, in addition to buying some major North Carolina newspapers. But it was actually the second pro-Duke ad to be published after the university's loss to Johns Hopkins. McClendon was inspired by another Duke grad who placed an ad in USA Today. Two things you can say for people who went to Duke: they stand by their school, and they make a lot of money.
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