Friday, October 19, 2007

Billings discrepancy watch: WaMu

Here's my second billings discrepancy post, wherein I contrast and compare the different billings figures accorded to accounts by different publications. This time around it's WaMu, which shifted its, um, very big account out of Leo Burnett and to TBWA/Chiat/Day. Here we go:

1) Advertising Age: $173 million; no source cited.
2) Adweek: $100 million-plus, with the proviso that, according to Nielsen Monitor-Plus, WaMu spent $120 million last year and $75 million in the first two-thirds of this year.
3) Mediapost: $100 million; no source cited.



1 comment:

Mary Popins said...

Hello! I like your blog. How do you like financial institutions? Do you like that there is such an incredible amount of these companies? On the one hand it is great that you have a choice, but on the other hand it makes you feel lost in this large number of companies. If it is a problem of choice then ask a friend about the experience or go to www.pissedconsumer.com and read the customers’ feedbacks. Consider WAMU, for example.