Monday, October 29, 2007
Is 463,000 Bravia bunny YouTube views good?
Been meaning to check into how the Sony Bravia bunny spot was doing, now that it's been out for about a month. My extremely scientific analytics device was to go to YouTube and count up views on all the copies of the commercial that showed up under the search term "Bravia bunnies", and I came up with 463,000 views give or take. Most advertisers would be putting out press releases about those numbers, but compared to the original ad in the series, "Balls" which is probably in the tens of millions by now, it's not all that great. I'm hoping Sony is smart enough to realize that it's almost impossible to beat the first success of a campaign such as "Colour Like No Other," but it's hard not to wish for that. Anyway, there's still time.