The Red Sox endorsement deals have only begun

As the wife of a citizen of Red Sox Nation, glad to see the Bosox win their second World Series in recent history, and know that the days when the Red Sox in autumn meant agony are gone forever. One of my many relatives up in Boston sent me an email last week noting that in a recent plasma TV ad in The New Yorker, it was David Ortiz shown sliding into second base, rather than the logical baseball pitchmen of a few years back, such as Derek Jeter or Barry Bonds. Now that the Red Sox have won two, their time in the sunshine of endorsements would seem to have only just begun. Take the ad for Glaceau's VitaminWater above, also starring Ortiz, which went back on the airwaves in recent weeks.