One story I missed earlier yesterday was Brandweek's list of the worst line extensions of the year. You can read the full list here, but let's just stick, for the purposes of this post, to Precious Moments line of coffins, which won the contest. These were coffins that were based on the treacly, doe-eyed figurines, pictured at right. Unfortunately, if they are still available, they're not available on the Precious Moments Web site. I typed "coffin" into search; I clicked on "Miscellaneous," I clicked on "Occasion" but only saw holidays like Christmas and Birthdays. Alas, no coffins.
Monday, December 17, 2007
Precious Moments coffins 2007's worst line extension
One story I missed earlier yesterday was Brandweek's list of the worst line extensions of the year. You can read the full list here, but let's just stick, for the purposes of this post, to Precious Moments line of coffins, which won the contest. These were coffins that were based on the treacly, doe-eyed figurines, pictured at right. Unfortunately, if they are still available, they're not available on the Precious Moments Web site. I typed "coffin" into search; I clicked on "Miscellaneous," I clicked on "Occasion" but only saw holidays like Christmas and Birthdays. Alas, no coffins.
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