Friday, February 8, 2008
Better than attaching jumper cables to nipples
One of my least favorite Super Bowl ads was the one for Amp Energy Drink showing some guy attaching jumper cables to his nipples. I dunno, maybe it's just me. I like the Amp commercial above far better, not only because it doesn't really have a gross-out factor, but because it's much clearer about what Amp does. (I'm not an energy drink afficionado, OK?) The Super Bowl spot, by contrast, is so focused on shocking people that the line that connects cause to effect somehow isn't so clear.