Thursday, February 21, 2008
The caveman is back and he's a b-ball ref
Unclear as to what the connections are between cavemen, basketball and car insurance, but Geico gets something I don't. Just noticed it's trying to build the biggest hoops bracket ever via a Facebook app, with a caveman guru as a guide. The links between all of these may indeed be tenuous, but Geico is thought of as a friendly enough brand these days that this'll probably do really well.