Wednesday, February 20, 2008
Marketers tell ANA they're down on TV
I'm enough of a curmudgeon that headlines like the one above, make me whisper under my breath, "I told you so." The headline from Ad Age sits on top of a story which says that 87 percent of client-side respondents to a survey conducted by the Association of National Advertisers and Forrester Research say they're going to spend more money on Web ads this year. There are a lot of other stats in the story, but here's another one that stands out: 62 percent of those surveyed think that TV ads are not as effective as they were two years ago. When the upfront is up again in a few months, let's revisit this story. Or maybe it won't be.